Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2100)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1888)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3641)

Industry Events (379)

Market Research (1184)

Retail (4260)

Sales / Customer Development (156)

Senior Leadership (1282)

Shopper / Trade Marketing (115)

Supply Chain / Logistics (200)

7 Top Takeaways From BMA Global Conference | Forbes

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
John Ellett
Contributor

This week BtoB marketers gathered from around the world to hear industry experts and marketing peers share advice on how to engage with business buyers in today’s digital environment. Key themes included story-based content marketing, integrating company culture and brand strategy, and data-driven program development. It’s impossible to recap the entire conference, but here are my top highlights.

http://www.forbes.com/sites/johnellett/2014/05/30/7-top-takeaways-from-bma-global-conference/
 

Post Response